The Outdoor Media Division of Mofakro Group is focused on establishing a leading presence in the region in the field of outdoor media. The division consists of the following three business units: Mofakro OHM (Bahrain), Mofakro Marketing Media (UAE), and Mofakro Saudi – Outdoor Business Unit (Saudi). Below is a description of the three business units.
Mofakro OHM (Bahrain): Mofakro OHM (Bahrain) owns and operates a number of indoor and outdoor advertising signs (both digital and static) in highly trafficked locations in Bahrain. It sells these advertisement spots to companies and advertising agencies around Bahrain. The focus of Mofakro OHM (Bahrain) is on being a leader in Bahrain in the field of Out of Home Media (OHM). Its signs are recognized by advertisers as being one of the most effective ways for them to reach their consumers in today’s market. The signs are segmented into three categories: Supermarket Advertising, Shopping Mall Advertising, and Street Signs Advertising. In total, Mofakro OHM (Bahrain) operates over 200 indoor digital signs and over 150 outdoor static signs at various locations around Bahrain.
Mofakro Marketing Media (UAE): The activities of Mofakro Marketing Media (UAE) mirror those of Mofakro OHM (Bahrain).
Mofakro Saudi – Outdoor Business Unit (Saudi Arabia): The Outdoor Media Division also operates in Saudi Arabia as the Outdoor Business Unit of Mofakro Saudi. Its activities mirror the activities of Mofakro OHM in Bahrain and Mofakro Marketing Media in the UAE.